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Privacy Policy

Cake Decorating TV is committed to protecting your privacy. To provide our services to customers and to provide a more personalised experience, we need to collect certain information from you. This Privacy Notice explains when and why we collect personal information about you as well as the types of personal data we may collect when you interact with us online or over the phone. It also explains how we’ll look after your data and keep it safe. There's a lot to digest but we want you to be fully informed as to how Cake Decorating TV uses your data.We hope what's below covers everything, but if you have any questions at all, do please drop us a line using our contact form . It’s likely that we’ll need to update this Privacy Notice every now and again to make sure it's accurate. We’ll let you know of any major changes, but the most up-to-date version will always be here for you to check.

1. Explaining the legal bases we rely on
The GDPR law on data protection sets out several different reasons a company may collect and process your personal data, including consent in specific situations, we can collect and process your data with your consent - e.g. when you tick a box online or sign up at exhibitions to receive email communication from Cake Decorating TV. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.Contractual obligationsIn some instances, we need your personal data to comply with our contractual obligations. For example, to keep in contact with you whilst you remain a paying subscriber to Cake Decorating TV.Legal complianceWe may be legally bound to collect and process your data. For example, if someone is involved in any criminal activity or fraud affecting Cake Decorating TV, we need to pass details to law enforcement.

2. How we collect your personal data.

There are several ways in which we may collect information about you:

  • When you create an account with us and use your account to join our paid subscription online school.
  • When you send us an email or fill in a website contact form.
  • When you enter a competition or prize draw or fill in a survey
  • When you engage with us on social media
  • When you have given a third-party permission to share information they hold about you with us

3. The type of personal data we collect
The personal data we may collect includes your name, billing/delivery address, email address, telephone number, notes from conversations we have with you. Please note that when you set up an account with us, your password to log in is encrypted.

4. How and why we use your personal data
When you engage with us, we want to give you the best possible learning experience. By collecting data as a member, you will receive exciting emails with new tutorials and exclusive special offers directly from Cake Decorating TV, Cake Craft World and Cake Craft Shop. These web sites are run by the same team and offer the same privacy policy throughout. You will only receive these emails if you are a fully paid up member and if you have signed up to receive these.We use your data to fulfil our contractual obligations to you The data privacy law allows this as part of our contractual obligations and legitimate business interest in understanding our customers and providing the highest levels of service.If you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide services you’ve asked for.Here are some ways that we'll use your personal data and why:

  • For us to keep you updated as to what is going on at Cake Decorating TV we will keep your details for a reasonable period, or if you remain as a paying subscriber. If you cancel your online subscription we may hold details for a period to fulfil any contractual obligation such as a refund.
  • Our customer care team need to be able to respond to your queries, complaints or process a refund so we need your contact information to respond. We will keep a record of your information including notes on how we communicated with you and what was discussed. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests in providing you with remarkable customer service and it helps us improve this service to you.
  • We keep your personal data to maintain, update and safeguard your account and to protect our business and your account from fraud or other illegal activities.
  • When you pay for your online subscription the funds are collected by our third-party payment processors GoCardless or PayPal who use secure online capture and processing methods. This helps to protect you from fraud. We do this based on our contractual and legitimate business interests.
  • With your consent, if you have signed up to our newsletter, we will use your personal data to keep you informed about new online tutorials, relevant products and special offers, discounts, promotions, competitions and events by email. As ever, you can always opt out of hearing from us through these channels at any time.
  • To comply with our legal obligations, we will send you communications required by law or which are legally necessary e.g. significant updates to this Privacy Notice. These messages are to inform you about changes to the service we provide you and will not include any promotional content and so do not require prior consent when sent by email.
  • If you enter a competition or prize draw run by us we will use your information to contact you in the event of you winning based on your agreement to the terms and conditions of the competition at the time of entry. The personal data relating to your competition entry will be gained via you joining Cake Decorating TV and signing up to our newsletter online or at a show.
  • To comply with our contractual or legal obligations to share data with law enforcement.

5. Protection of your personal data
The security of your personal data is very important to us and we take a lot of care to handle and store it as best we can. Here are some ways we secure your data:

  • The security of your personal data is very important to us and we take a lot of care to handle and store it as best we can and in line with new legislation as we know it is important to you as well as us.
  • We use encrypted https links between our web server and your browser which means that all data passed between you and us cannot be intercepted.
  • We do not store your bank details / credit card details ourselves, but instead utilise GoCardless or PayPal who are PCI compliant payment processing providers for all subscriptions taken up online.
  • We monitor and check our data security systems for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.

6. Length of time we keep your personal data
We only keep your data for as long as is necessary for the purpose it was collected. After that period, your data is deleted or anonymised and for example aggregated with other data to be used for business planning and analysis.For instance, if you join Cake Decorating TV subscription site, we keep your details for 7 years or if you remain a paying member and after that it is anonymised.

7. Who we need to share your personal data with and why
At times we need to share your personal data with trusted third parties e.g. IT companies, bank processing services and so on. We only provide what they need, and they cannot use your data for anything other than the purposes that they have your data for.We want your customer journey with Cake Decorating TV to be as smooth as possible. We use the following companies who will process your personal data as part of their contracts or terms and conditions with us:

  • Gocardless – our payment provider – Cake Decorating TV and GoCardless - is an exceptionally safe system and takes payments using Direct Debit. This is the only way to debit money from you using your account number and sort code. You are covered by the direct debit guarantee if you are charged fraudulently or incorrectly in any way.  You can find out more about Gocardless security here. 
  • PayPal - operates in over 200 countries, when paying for subscription via Paypal you will be redirected to their website. You can find out more about Paypal security -  here
  • Constant Contact - our email marketing system – here

Please note the above suppliers are non-exhaustive and may change from time to time, but we will endeavour to keep the list above accurate and as up-to-date as possible.Sharing your data with third parties for their own purposes:We will never sell or trade your contact details with any third parties.There are some instances where we may have to share your information based on our legal obligations, for instance:

  • If the police/government ask us to disclose information we may be required to share your personal data with them, however we would assess this sort of request very carefully
  • For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies


8. Your rights over your personal data
You have a choice as to whether you receive marketing information from us and you can withdraw your consent from specific communication channels at any time.

  • You can log in into your account here and change your marketing preferences to receive newsletters from us.

  • Click the ‘unsubscribe’ link in any email communication that we send you. This will then permanently stop any further emails (even if you change your marketing preferences in your account area).

Requesting access and making changes to your personal data

  • Contact our Customer Care team.
  • You also have the right to access and rectify mistakes in the data we hold about you at any time.
  • You can also make any changes to your personal information by updating your online account and go into ‘Account Information’ and changing your preferences.
  • To keep your information confidential, we will ask you to verify your identity before proceeding with any requests. If there is a third party acting on your behalf, we will check that they have your permission to act.

Legitimate Business Interests
In cases where we are processing your personal data based on our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Cake Decorating TV will never sell or share your information with any 3rd party outside of its contractual obligation to the member.