Cake Decorating TV is committed to protecting your privacy. To provide our services to customers and to provide a more personalised experience, we need to collect certain information from you. This Privacy Notice explains when and why we collect personal information about you as well as the types of personal data we may collect when you interact with us online or over the phone. It also explains how we’ll look after your data and keep it safe. There's a lot to digest but we want you to be fully informed as to how Cake Decorating TV uses your data.We hope what's below covers everything, but if you have any questions at all, do please drop us a line using our contact form . It’s likely that we’ll need to update this Privacy Notice every now and again to make sure it's accurate. We’ll let you know of any major changes, but the most up-to-date version will always be here for you to check.
1. Explaining the legal bases we rely on
The GDPR law on data protection sets out several different reasons a company may collect and process your personal data, including consent in specific situations, we can collect and process your data with your consent - e.g. when you tick a box online or sign up at exhibitions to receive email communication from Cake Decorating TV. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.Contractual obligationsIn some instances, we need your personal data to comply with our contractual obligations. For example, to keep in contact with you whilst you remain a paying subscriber to Cake Decorating TV.Legal complianceWe may be legally bound to collect and process your data. For example, if someone is involved in any criminal activity or fraud affecting Cake Decorating TV, we need to pass details to law enforcement.
2. How we collect your personal data.
There are several ways in which we may collect information about you:
3. The type of personal data we collect
The personal data we may collect includes your name, billing/delivery address, email address, telephone number, notes from conversations we have with you. Please note that when you set up an account with us, your password to log in is encrypted.
4. How and why we use your personal data
5. Protection of your personal data
The security of your personal data is very important to us and we take a lot of care to handle and store it as best we can. Here are some ways we secure your data:
6. Length of time we keep your personal data
We only keep your data for as long as is necessary for the purpose it was collected. After that period, your data is deleted or anonymised and for example aggregated with other data to be used for business planning and analysis.For instance, if you join Cake Decorating TV subscription site, we keep your details for 7 years or if you remain a paying member and after that it is anonymised.
7. Who we need to share your personal data with and why
At times we need to share your personal data with trusted third parties e.g. IT companies, bank processing services and so on. We only provide what they need, and they cannot use your data for anything other than the purposes that they have your data for.We want your customer journey with Cake Decorating TV to be as smooth as possible. We use the following companies who will process your personal data as part of their contracts or terms and conditions with us:
Please note the above suppliers are non-exhaustive and may change from time to time, but we will endeavour to keep the list above accurate and as up-to-date as possible.Sharing your data with third parties for their own purposes:We will never sell or trade your contact details with any third parties.There are some instances where we may have to share your information based on our legal obligations, for instance:
8. Your rights over your personal data
You have a choice as to whether you receive marketing information from us and you can withdraw your consent from specific communication channels at any time.
You can log in into your account here and change your marketing preferences to receive newsletters from us.
Click the ‘unsubscribe’ link in any email communication that we send you. This will then permanently stop any further emails (even if you change your marketing preferences in your account area).
Requesting access and making changes to your personal data
Legitimate Business Interests
In cases where we are processing your personal data based on our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
Cake Decorating TV will never sell or share your information with any 3rd party outside of its contractual obligation to the member.