We'll keep these as short as we can, because there is a whole world of cake tutorials to get started with!
Above all - Safety First!
In our tutorials we only use products that are food safe and non-toxic.
Only use edible sugar glue that is completely safe for human consumption.
Glitters used directly on cakes must be a food registered product, don't get misled by non-toxic glitter. Non-toxic glitters are sometimes used on cake decorations that will be removed from the cake and not for consumption. Non-toxic glitters must not be sprinkled directly onto the cake.
Dowels, cake pops, boards and other items used to support and display the cake must be food safe. Sugar models with supports must be removed from cakes prior to consumption (don't use cocktail sticks). Remove supports prior to serving any cake.
Occasionally knifes, or specialist cake decorating equipment and tools are used. Minors following tutorials must have the consent of their parent or guardian and be supervised at all times. Cake Decorating TV Ltd will not be held liable for any accident that may arise from following our tutorials - either video or downloaded material.
Computer Internet Requirements
For your enjoyment we suggest a minimum internet speed of 2Mbits and recommend the following web browsers: Microsoft Edge, Safari, Chrome.
Other browsers may work fine, however we would suggest not using Firefox due to a few known glitches. The quality of the videos are determined by your internet connection and device you are using. You may notice after the first 10 seconds the quality adjusts automatically - with a good connection you will receive full HD video!
Your Subscription / Membership
Your subscription starts on completion of your direct debit or Paypal set-up and will continue until cancelled. Your details are private to you and can only be used on one device at any one time (tablet, computer or smart-phone). We don't mind members of your family using your subscription as long as you all reside at the same address. However you may not transfer such permission to a third party or allow other non-family members to use your subscription.
Gift subscriptions are a lovely way to treat a friend or relative. You have the option to purchase a 6 or 12 month subscription. You can email the lucky recipient or print out the gift voucher, place in a card or present. We do not send out vouchers in the post.
Your 10% discount off cake decorating products
One of the benefits of being a member is your 10% off these stores:
*CakeCraftWorld.co.uk *(From January 2018)
Whether buying a box and board or going for the full works, your 10% off is a real treat!
All you need to do:
Select your preferred store then login or create an account using the same email address as you use on CakeDecorating.TV. The store will recognise you as a member and apply the discount automatically. Please be aware for security reasons CakeDecorating.Tv does not share passwords with any online store. We recommend you use a different password to the one you use on this site.
Commenting on our site (via social media or otherwise)
Please do use social media. Help us create a lovely community where customers can share their cakes via Facebook or Tweet your cake (use the #tag under each video tutorial) - in most cases we'll add your image to our website for others to admire!
You may also link to our site and comment on content – the only thing we ask is that it is fair, legal and does not damage our reputation or take advantage of it. We reserve the right to remove reviews outside of these boundaries.
Leaving video reviews
Please rate the video and leave a review. They help us improve our tutorials and we learn what customers like! Again all we ask is that it is fair, legal and does not damage our reputation or take advantage of it. We reserve the right to remove reviews outside of these boundaries.
Our website uses HTTPS. The 'S' at the end of HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted. For payments we use GoCardless and Paypal. For more information please see our section on security and privacy
The minimum age you can register as a paid member of our site is 18 years old. Payment is taken at the beginning of the subscription period. All payments are in pounds sterling GBP. We will notify paying members of any future subscriptions rises well in advance of their next payment.
You may cancel your subscription any time by logging into your account area and deactivating your subscription. We will not make refunds for any part subscription remaining, for example: if you cancelled halfway through your subscription we cannot refund the remaining half.
Cake Decorating TV Ltd, also reserve the right to cancel any subscription without notice. If we do this we will return any outstanding funds for the remaining part of the subscription.
How we use your personal information
As a member you will receive exciting emails with new tutorials and exclusive special offers. You can of course unsubscribe at any time. For more information please see our section on security and privacy.
Intellectual Property Rights
The content and materials published on are either owned or licensed by us. You must not reproduce, modify, duplicate, copy, license, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise commercially exploit, or otherwise make any part of our site available to any third party without permission from us in writing.
Availability of our site
We endeavour to make our site available 24 hours a day, with the exception of:
Circumstances beyond our control.
To promote CakeDecorating.TV we occasionally release a video to You Tube and social networks.
Who are we ?
The website CakeDecorating.TV is controlled and managed by Cake Decorating TV Ltd
(Registered in England No: 10967006 )
Our Registered Office:
Unit 8, Northdowns Business Park
Lime Pit Lane
Cake Decorating TV is committed to protecting your privacy. To provide our services to customers and to provide a more personalised experience, we need to collect certain information from you. This Privacy Notice explains when and why we collect personal information about you as well as the types of personal data we may collect when you interact with us online or over the phone. It also explains how we’ll look after your data and keep it safe. There's a lot to digest but we want you to be fully informed as to how Cake Decorating TV uses your data.We hope what's below covers everything, but if you have any questions at all, do please drop us a line using our contact form . It’s likely that we’ll need to update this Privacy Notice every now and again to make sure it's accurate. We’ll let you know of any major changes, but the most up-to-date version will always be here for you to check.
1. Explaining the legal bases we rely on
The GDPR law on data protection sets out several different reasons a company may collect and process your personal data, including consent in specific situations, we can collect and process your data with your consent - e.g. when you tick a box online or sign up at exhibitions to receive email communication from Cake Decorating TV. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.Contractual obligationsIn some instances, we need your personal data to comply with our contractual obligations. For example, to keep in contact with you whilst you remain a paying subscriber to Cake Decorating TV.Legal complianceWe may be legally bound to collect and process your data. For example, if someone is involved in any criminal activity or fraud affecting Cake Decorating TV, we need to pass details to law enforcement.
2. How we collect your personal data.
There are several ways in which we may collect information about you:
When you create an account with us and use your account to join our paid subscription online school.
When you send us an email or fill in a website contact form.
When you enter a competition or prize draw or fill in a survey
When you engage with us on social media
When you have given a third-party permission to share information they hold about you with us
3. The type of personal data we collect
The personal data we may collect includes your name, billing/delivery address, email address, telephone number, notes from conversations we have with you. Please note that when you set up an account with us, your password to log in is encrypted.
4. How and why we use your personal data
For us to keep you updated as to what is going on at Cake Decorating TV we will keep your details for a reasonable period, or if you remain as a paying subscriber. If you cancel your online subscription we may hold details for a period to fulfil any contractual obligation such as a refund.
Our customer care team need to be able to respond to your queries, complaints or process a refund so we need your contact information to respond. We will keep a record of your information including notes on how we communicated with you and what was discussed. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests in providing you with remarkable customer service and it helps us improve this service to you.
We keep your personal data to maintain, update and safeguard your account and to protect our business and your account from fraud or other illegal activities.
When you pay for your online subscription the funds are collected by our third-party payment processors GoCardless or PayPal who use secure online capture and processing methods. This helps to protect you from fraud. We do this based on our contractual and legitimate business interests.
With your consent, if you have signed up to our newsletter, we will use your personal data to keep you informed about new online tutorials, relevant products and special offers, discounts, promotions, competitions and events by email. As ever, you can always opt out of hearing from us through these channels at any time.
To comply with our legal obligations, we will send you communications required by law or which are legally necessary e.g. significant updates to this Privacy Notice. These messages are to inform you about changes to the service we provide you and will not include any promotional content and so do not require prior consent when sent by email.
If you enter a competition or prize draw run by us we will use your information to contact you in the event of you winning based on your agreement to the terms and conditions of the competition at the time of entry. The personal data relating to your competition entry will be gained via you joining Cake Decorating TV and signing up to our newsletter online or at a show.
To comply with our contractual or legal obligations to share data with law enforcement.
5. Protection of your personal data
The security of your personal data is very important to us and we take a lot of care to handle and store it as best we can. Here are some ways we secure your data:
The security of your personal data is very important to us and we take a lot of care to handle and store it as best we can and in line with new legislation as we know it is important to you as well as us.
We use encrypted https links between our web server and your browser which means that all data passed between you and us cannot be intercepted.
We do not store your bank details / credit card details ourselves, but instead utilise GoCardless or PayPal who are PCI compliant payment processing providers for all subscriptions taken up online.
We monitor and check our data security systems for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
6. Length of time we keep your personal data
We only keep your data for as long as is necessary for the purpose it was collected. After that period, your data is deleted or anonymised and for example aggregated with other data to be used for business planning and analysis.For instance, if you join Cake Decorating TV subscription site, we keep your details for 7 years or if you remain a paying member and after that it is anonymised.
7. Who we need to share your personal data with and why
At times we need to share your personal data with trusted third parties e.g. IT companies, bank processing services and so on. We only provide what they need, and they cannot use your data for anything other than the purposes that they have your data for.We want your customer journey with Cake Decorating TV to be as smooth as possible. We use the following companies who will process your personal data as part of their contracts or terms and conditions with us:
Gocardless – our payment provider – Cake Decorating TV and GoCardless - is an exceptionally safe system and takes payments using Direct Debit. This is the only way to debit money from you using your account number and sort code. You are covered by the direct debit guarantee if you are charged fraudulently or incorrectly in any way. You can find out more about Gocardless security here.
PayPal - operates in over 200 countries, when paying for subscription via Paypal you will be redirected to their website. You can find out more about Paypal security - here
Please note the above suppliers are non-exhaustive and may change from time to time, but we will endeavour to keep the list above accurate and as up-to-date as possible.Sharing your data with third parties for their own purposes:We will never sell or trade your contact details with any third parties.There are some instances where we may have to share your information based on our legal obligations, for instance:
If the police/government ask us to disclose information we may be required to share your personal data with them, however we would assess this sort of request very carefully
For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies
8. Your rights over your personal data
You have a choice as to whether you receive marketing information from us and you can withdraw your consent from specific communication channels at any time.
You can log in into your account here and change your marketing preferences to receive newsletters from us.
Click the ‘unsubscribe’ link in any email communication that we send you. This will then permanently stop any further emails (even if you change your marketing preferences in your account area).
Requesting access and making changes to your personal data
You also have the right to access and rectify mistakes in the data we hold about you at any time.
You can also make any changes to your personal information by updating your online account https://www.cakedecorating.tv/login and go into ‘Account Information’ and changing your preferences.
To keep your information confidential, we will ask you to verify your identity before proceeding with any requests. If there is a third party acting on your behalf, we will check that they have your permission to act.
Legitimate Business Interests
In cases where we are processing your personal data based on our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
Cake Decorating TV will never sell or share your information with any 3rd party outside of its contractual obligation to the member.